About Us

About Us

Have you ever wondered who Taxi Choice are, what we do and how long we’ve been around?

Read on to find out a little bit more about us, how we started, our services and what you can expect as one of our valued clients.


Taxi Choice was launched in 1991 as a traditional high street broker in Heckmondwike, West Yorkshire bringing insurance expertise and great savings to the local taxi driver population. The company is a sub-brand of Safe and Sound Insurance – a leading private and commercial insurance broker – established by Ian Day and Lynne Day. Currently led by Stuart Ritchie (Branch Director), Taxi Choice is now a national brand with customers the length and breadth of the UK!

Customer Service

Over the years, Taxi Choice has developed a loyal client base and become a widely recognised brand in the Yorkshire area. Our legacy is to go the extra mile for our clients, deliver more than just words and treat you as an individual. Our continuing feedback is that cabbies really value the personal service that we provide and this is what prevents them from going anywhere else!

Broad Product Range

Taxi Choice is a ‘one-stop shop’ for all your taxi insurance needs. We offer competitive insurance rates and expert knowledge for the whole spectrum of taxis, black cabs, mini-buses, MPV’s and chauffeur-driven limousines. This includes private hire, public hire and fleet insurance as well as liability cover, income protection and much more. All policies can be tailored to meet your individual needs and are delivered using the latest technology such as our new ‘Quick Quote System.’

Part of The County Group

Taxi Choice Insurance are part of The County Group, one of the UK’s top 25 Brokers.

The County Group are part of Brown & Brown, Inc. one of the world’s largest insurance broking businesses.

Brown & Brown supports our business by providing access to strong insurance partnerships, enhanced insurance products, risk management resources, and the expertise of over 14000 insurance professionals worldwide. To find out more, visit www.bbrown.com/eu/