About Us

About Us

Have you ever wondered who Taxi Choice are, what we do and how long we’ve been around?

Read on to find out a little bit more about us, how we started, our services and what you can expect as one of our valued clients.


Taxi Choice was launched in 1991 as a traditional high street broker in Heckmondwike, West Yorkshire bringing insurance expertise and great savings to the local taxi driver population. The company is a sub-brand of Safe and Sound Insurance – a leading private and commercial insurance broker – established by Ian Day and Lynne Day. Currently led by Stuart Ritchie (Branch Director), Taxi Choice is now a national brand with customers the length and breadth of the UK!

Customer Service

Over the years, Taxi Choice has developed a loyal client base and become a widely recognised brand in the Yorkshire area. Our legacy is to go the extra mile for our clients, deliver more than just words and treat you as an individual. Our continuing feedback is that cabbies really value the personal service that we provide and this is what prevents them from going anywhere else!

Broad Product Range

Taxi Choice is a ‘one-stop shop’ for all your taxi insurance needs. We offer competitive insurance rates and expert knowledge for the whole spectrum of taxis, black cabs, mini-buses, MPV’s and chauffeur-driven limousines. This includes private hire, public hire and fleet insurance as well as liability cover, income protection and much more. All policies can be tailored to meet your individual needs and are delivered using the latest technology such as our new ‘Quick Quote System.’

Part of The County Group

In 2014, Taxi Choice joined forces with The County Group, a Top 50 UK Broker who deliver over £35m worth of client polices from their 7 branches across the North West. Our business remains to serve the local community but benefits from The County Group’s increased buying power, meaning increased choice and the most competitive solutions for our clients.

Some of The County Group’s other well-known brands include County Insurance and JSW Insurance, both of whom provide a complete spectrum of personal and commercial insurance products. Call 0333 200 0089 for more information.